Digitalization is the future. It offers many benefits to a business. One of the prime benefits is the elimination of geological boundaries. Digital marketing helps businesses to sell their products or services, promote and sell across the globe. That too in much less budget than required for traditional ways of promotion. It facilitates maximum reach in a minimum budget.
Kalcy has the required proficiency and experience to provide a complete solution for your digital marketing needs to boost your sales.
Digital Marketing Services
A logo design brief is a document that provides a designer all of the information needed to create a logo for you. It commonly outlines fundamental information about the business, the desired design style, the project timing and the budget.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. … Online advertising is also known as Internet advertising or Digital Advertising.
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
The trademark registered will provide the exclusive rights to its proprietor only with respect to trade description provided in the application. … The importance of filing true and correct trade description can be easily understood supported by famous case laws.
SEO (Search Engine Optimization)
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
SMO (Social Media Optimization)
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
Website & Software Development
A web application (or web app) is application software that runs on a web server, unlike computer-based software programs that are run locally on the operating system (OS) of the device. Web applications are accessed by the user through a web browser with an active network connection.
Application development is the process of creating a computer program or a set of programs to perform the different tasks that a business requires. … Every app-building process follows the same steps: gathering requirements, designing prototypes, testing, implementation, and integration.
CRO (Conversion Rate Optimization)
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.
Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!
There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.